History
In March of 2005, John Schopfer brought Simplicity International to market in the Destination Club arena in as its President and COO; having had prior experience with many outstanding resort ownership real estate companies in both domestic and international markets, and broad experience encompassing products representing the best of timeshare, vacation clubs, private residence clubs and whole-owned villas and high-end private golf. The unique club structure and market positioning developed by Schopfer as Simplicity International’s Private Portfolio Club, brought instant market attention as well a larger suitor, who bought the Club soon after its launch. That company later abandoned plans to enter the high-end market, eventually suspending the Club. In July 2006, Schopfer was able to re-purchase Simplicity with the intent to once again establish the brand within the high-end leisure real estate sector.
To help build the brand vision and lead the company, Schopfer tapped long-time industry associate and peer, Jude Carillo, as partner and President, bringing nearly 20 years of resort real estate and vacation ownership experience in the U.S., Canada, Mexico and Asia. As well, Schopfer was able to bring back Simplicity’s original isionary Justin Cina, as Director of Marketing and Strategy.
Simplicity’s debut branded development is the Simplicity Enclave at Tamarind Cove, a signature collection of beachfront residences on the Caribbean island of Nevis, West Indies. Simplicity Enclaves are intimate and private communities of luxury vacation homes provided with exclusive resort services and amenities, delivered with personalized on-site management. |
Brand
Simplicity’s brand represents first and foremost, its namesake ~ Simplicity. Internally, the company refers to this lifestyle as “The Simple Life of LeisureTM,” describing a service-oriented culture and experience that avoids the traditional complications of home ownership or travel. Examples of Simplicity within the customer’s experience include providing interior design solutions, home maintenance solutions, personalized residential and resort services, and buyer’s services handling technicalities from taxes to registration. Simplicity will also promote its core value of “casual elegance,” a phrase created to guide the implementation of every Simplicity effort. Casual elegance, describing a comfortable environment of beauty and style, shall be evident in every design decision and service protocol by avoiding formality while simultaneously emanating quality.
As its initial branded launch, the Simplicity Enclaves™ brand has debuted with the Enclave at Tamarind Cove on the island of Nevis in the West Indies. Enclaves are Simplicity’s private and intimate luxury communities integrated with on-site services and amenities more highly personalized than can typically be found in a larger resort hotel branded community.
In the business-to-business sense, Simplicity is also the foundation of its real estate and club services obtainable by outside clients. Whether it is the entire project development scenario or a specific segment, Simplicity’s hands-on executive team provides straight forward solutions to complex challenges. |
